Choose what platforms you’ll focus on
In an ideal world you would have the bandwidth to put content out on every single social media platform that exists, right? Not really. Sure, it would be great if you could utilize every platform out there from Clubhouse to Facebook…but does your target audience actually use all these platforms? Probably not. Figure out where your target audience is at and focus your efforts there.
Create a strategy
Build out a strategy that details how often you will post, what you will post, and what your overall social media goals are. Going in with a written plan ensures you won’t feel overwhelmed and give up before you see real results from your social media efforts.
Link your website to your pages
You can have the best content in the world and get stellar engagement, but if you don’t have anywhere for that traffic to go…all your work was basically for nothing. Make sure you have links back to your website or include your contact info in your posts (where applicable) and on your social media pages.
Scope out your competition
See what your competitors are doing. Obviously don’t completely copy them, but take a look at what is and isn’t working for them. If they seem to be getting a lot of traction on video posts, then consider making videos an important part of your social media strategy.
Keep your posts balanced
It can be easy to fall into a trap of only posting promotional content (sales, new products, events), but be sure to include other types of content into your overall strategy. If you really want your current and future customers to keep following you, create some content that adds value to their lives. This could be an infographic, a how-to video, a blog post, whatever!
Spend some time liking and commenting on Instagram pictures that are relevant to your business. Respond to comments on your Facebook pictures and videos. Post polls and questions for your followers to answer.